All Activities : TikTok Academy

Intro to advertising on TikTok

Learn about TikTok ads, what they look like, and how they can drive a variety of advertising goals.

Duration 4m
Rating 5.0

Promote your videos with Spark Ads

Turn organic TikTok videos into ads with Spark Ads.

Duration 8m
Rating 4.8

Set up a brand awareness campaign

Learn how to set up a brand awareness campaign in TikTok Ads Manager.

Duration 11m
Rating 4.5

Make TikTok videos with a creative agency

Learn how to work with a creative agency to make TikTok creatives for your business.

Duration 7m
Rating 4.7

Implement data connections for website lead generation

Learn how to measure and optimize website lead generation ads on your website.

Duration 10m
Rating 5.0

Generate and message leads

Learn how to generate leads for your business and message them on TikTok.

Path
Rating 5.0
Credential

Structure your ad campaign

Find out how to set up a campaign in Ads Manager and choose your advertising objective.

Duration 9m
Rating 5.0

Measurement for website sales campaigns

Learn how to measure performance for TikTok website conversion campaigns.

Duration 11m
Rating 4.6

Measurement for lead gen and messaging ads

Learn how to evaluate the performance for your TikTok lead generation campaigns.

Duration 10m
Rating 5.0

Set up a website sales campaign - Previous flow

Learn how to set up and optimize a website conversions campaign on TikTok.

Duration 11m
Rating 4.8

Make TikTok videos with a creator

Find out how to work with creators to make TikTok ads for your business.

Duration 6m
Rating 4.7

Interactive creative formats

Discover how you can make your ads even more engaging with Branded Effects and Interactive Add-Ons.

Duration 7m
Rating 4.9

Implement data connections for your mobile app

Get your app set up to measure conversions from TikTok app promotion ads.

Duration 5m
Rating 4.6

Start making TikTok videos

Learn how to make TikTok videos yourself using creative best practices.

Duration 14m
Rating 5.0

Intro to website sales ads on TikTok

Learn how to use TikTok to drive conversions on your website.

Duration 4m
Rating 4.6

Intro to Catalog Ads

Learn how to use Catalog Ads to dynamically get your products in front of the right people.

Duration 6m
Rating 4.3

Manage your Instant Form leads

Learn how to easily manage leads by integrating your CRM system or using TikTok's Leads Center.

Duration 6m
Rating 4.7

The future of sports and fandom

Hear how brands and organizations like the NFL use TikTok to engage fans, unlock game-day strategies, and tap into athletes and creators as cultural drivers

Rating 4.8

Create for TikTok

Master how to create high-performing content with creator-led demos of TikTok’s latest creative tools and solutions.

Path
Rating 5.0

Shoot your own TikTok ads

Discover some of the best techniques to make your own TikTok ads.

Duration 10m
Rating 5.0

Measurement for GMV Max Campaigns

Learn how to measure performance for GMV Max campaigns.

Duration 15m
Rating 5.0

Find and partner with creators

Discover how to find and engage creators to achieve your campaign goals.

Duration 10m
Rating 5.0

A Measurement Masterclass: Prove TikTok’s real impact

Most measurement stops at the last click. That misses what’s actually happening. In this session, you’ll learn how to see the full impact of your campaigns across the entire journey. How to understand what TikTok is really driving, beyond...

Rating 5.0

Measurement for TikTok Search Ads Campaigns

Learn how you can measure the impact of your TikTok Search Ads Campaigns.

Duration 8m
Rating 5.0