All Activities : TikTok Academy

Episode 16: POV

Learn techniques for crafting compelling narratives, enhancing relatability, and making your videos more dynamic.

Video
Duration 2m

Episode 1: Trends

From viral Thai dances to unique challenges, we explore how global cultures collide and connect on TikTok.

Video
Duration 1m
Rating 4.8

Spark Creativity with AI - TikTok Symphony Webinar

TikTok Symphony experts to invite you to discover the new suite of Generative AI solutions to help ideation, production and optimization.

Video
Rating 5.0

New to advertising on TikTok? TikTok Unpacked: Foundations is your starting point. This beginner-friendly series simplifies the platform and shows you how to get your first campaigns live. Through short, creator-led videos and guided walkthroughs, you’ll explore key ad products...

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Episode 2: TikTok Creative Center

In the first of our 'Get Creative' series, discover TikTok Creative Center, our ultimate resource for demystifying what's trending on TikTok!

Video
Duration 1m
Rating 5.0

Measurement: Making Every Metric Count

Go beyond basic KPIs to uncover how leading apps approach measurement across the full funnel.

A Creative Masterclass: Scale campaigns while staying authentic

Creative fatigue is real. The challenge isn’t just producing more creative. It’s scaling while preserving what makes it work. In this session, you’ll learn how to build creative that performs and still feels native to the platform. How to...

Rating 5.0

A Commerce Masterclass: Turn discovery into measurable sales

People aren’t just discovering brands on TikTok. They’re deciding which ones to buy from. The question is how to turn that momentum into real sales. In this session, you’ll learn how to connect discovery to conversion. How to build...

Rating 5.0

Episode 10: Jar

From common mistakes to avoid to strategies for keeping your content fresh and appealing, learn what to steer clear of and how to keep your TikTok game strong.

Video
Duration 1m

Set up an auto ads campaign

This course teaches you how to connect your auto inventory catalog to TikTok, and launch an Auto Ads campaign in TikTok Ads Manager.

Duration 9m
Rating 5.0

Become a Media Buying Expert

Collection
Rating 4.5

A Conversation with Valeriia Synenko, CMO at Liven

Watch the extended conversation with Valeriia on driving smarter performance and scaling success.

[Webinar replays] North America

Watch the webinar replays led by our North America experts.

Path
Rating 5.0

[Asia-Pacific] TikTok Shop Ads 101: Your Essential Growth Playbook

Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this April edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...

Event

[Europe] From 'Watch It' to 'Want It': Mastering the Mid Funnel on TikTok

Overview The mid-funnel is where purchase decisions are made, or lost. On TikTok, it's where watching becomes wanting. In this webinar, you'll learn how to own the "Heart of the Funnel": TikTok's mid-funnel sweet spot where curiosity turns into confidence...

Event

POV

Hear insights from top industry voices where top marketers, creators, and brands share their point of view on the future of marketing.

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Supercharge Your Creative with Symphony

Manage your Messaging Ad conversations

Learn how to manage conversations from your TikTok Messaging Ads using the tool that best fits your team’s needs.

Duration 6m
Rating 5.0

Finding the perfect match: How brands and creators collaborate to win

From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...

Rating 4.0

Creative iteration

Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.