Smart+: Unlocking Smarter Performance
A look at how TikTok Smart+ helps apps optimize performance through automation, creative intelligence, and innovation.
All Activities
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A Conversation with Mirac Mutlu Ispir, Co-Founder at KarmaTECH
Watch the extended conversation with Mirac on content, growth, and building for the long run.
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A Conversation with Artem Fray, Head of Digital Media at inDrive
Watch the extended conversation with Artem on building impact across the full funnel.
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A Conversation with Dmitrii Ilinov, Regional Sales Director at Sensor Tower
Watch the extended conversation with Dmitrii on market growth, insights, and app trends.
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Upper Funnel: Building Brands on TikTok
Why investing in upper funnel campaigns drives long-term growth, and how to make it measurable.
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A Conversation with Ekaterina Samohovets, AIBY
Watch the extended conversation with Ekaterina on performance, creativity, and product growth.
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A Conversation with Maria Khokhlova, VideoAds Specialist at Space307
Watch the extended conversation with Maria on strategy, storytelling, and growing through TikTok.
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Episode 22: Vibe
Discover how sound can take your content to the next level, from trending audio to creating the perfect vibe. Let’s dive into the power of music and effects!
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Episode 1: AHA!
Struggling to define your brand’s unique voice on TikTok? It’s time for your “Aha!” moment! In this video, we’ll guide you through the process of discovering and developing your brand’s point of view.
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TikTok Media Buying Professional Certification
Prepare for the Media Buying Certification Exam with the study guide, practice tests, and exam coverage resources.
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Culture isn't a trend – it's the new growth engine
In this epsiode of POV, Fernando Kahane (PepsiCo UK & Ireland) and Neri Bastiancich (PVH) unpack how CMOs break cultural barriers, champion creator-led storytelling, and prove the value of creativity to the board.
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7 ways to build a brand that thrives on TikTok
In this episode of POV, PepsiCo's Fernando Kahane and PVH's Neri Bastiancich share seven practical moves for marketers who want to win on TikTok: from leaning into trends and creators to rethinking success metrics and unlocking full-funnel growth.
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[Europe] Webinar replays
Browse our recorded webinar sessions with TikTok experts from Europe.
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Develop your creative brief
Learn how to make a creative brief to help your production team build ads that match your vision.
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An Automation Masterclass: How to scale fast without breaking performance
Campaigns don’t start and stop anymore. They keep going. And trying to manage everything manually just doesn’t hold up. In this session, you’ll learn how to use automation to scale what’s working without sacrificing performance. How to shift budget...
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Episode 15: OU LA LA
Discover what makes these campaigns shine, from creative storytelling to clever strategies, and learn how top brands engage their audience.
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[Europe] TikTok Mini-Games: How to Build, Launch, Monetize and Scale
Overview Discover why TikTok is evolving beyond game discovery into a destination where users can explore and play mini-games directly on the platform, reducing friction and accelerating gameplay. In this webinar, we’ll show how you can easily launch mini-games on...
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Episode 4: Damn!
Let us break down the magic behind trending TikTok challenges, effects, and styles, and how you can use these insights to create your own viral content.
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Repurpose ads to use on TikTok
Learn how to adapt ads from other channels for TikTok.
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Create different iterations of your TikTok ads
Discover how to scale up creative volume by making iterations of your ads.
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Intro to Search Ads on TikTok
Learn how Search Ads can get your brand in front of high-intent audiences.
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Episode 3: Symphony Assistant
Symphony Assistant is an all-new AI production tool for brands to generate video content for Tiktok with minimal inputs.
